Creating A Great Facebook Page For Your Business Or Organization

The Palm Coast Home Show Facebook Page

Facebook is obviously a huge attraction for individuals to connect and socialize with others.  It has also become a powerful way for businesses and organizations to connect with customers and their communities.  Does it replace your existing website?  I don't agree with that notion.  Rather the Facebook page is an excellent supplement to your existing website allowing you to interact and share with others that is often limited on traditional websites.

So how do you create a Facebook page?  Pretty simple actually:

1. Click here to register and start building your page
2. Design and upload your profile image.  Profile images can be 200 x 600 pixels which allows you to create an attractive image with business or organization information.  After uploading your profile image, click the 'Edit Thumbnail' link and select the area of your image you want to display in your 'fan' base's Facebook feed.
3. Add your business or organization's information including contact information, website link, and an overview of who you are.
4. Assign your administrators.  You can have multiple administrators for a page which allows several people to contribute and engage visitors.  
5. Tell people about your page.  Once you get 25 'Likes' of your page you can assign a unique username which makes your link www.Facebook.com/username.  The username should be your business or organization's name.

Now your page is built, what do you post there?  This is where you can get creative and have a lot of fun.  Some great things to post on your page are:

1. Links to your blog posts
2. Links to relevant news articles (scroll through images to find the most relevant and attractive image to display)
3. Upload photos/video from company or organization events
4. Engage visitors by asking questions and input

The Office Divvy Facebook Page

I prefer using Hootsuite which allows for finding content online and easily sharing the information on the Facebook page and/or multiple Twitter accounts at one time.  

We have some great local Facebook pages as well for you to 'Like' and keep updated on local happenings.  Here's a few:

1. City of Palm Coast (Official)
2. Palm Coast, FL (local community)
3. Golden Lion Cafe Restaurant
4. Europa Bistro and Lounge
5. Bargains In Florida
6. BeachHouse Beanery Cafe
7. A1A Burrito Works Taco Shop
8. The Humidor Cigar Shop and Lounge
9. 360PalmCoast.com
10. Hurricane Patty's Restaurant
11. Trademark Realty Group of Palm Coast
12. The Palm Coast Home Show
13. Community Mortgage Solutions
14. Office Divvy

What questions do you have about Facebook pages?  What Facebook pages do you like?

Vince Ligouri: "Say NO to Enterprise Flagler's Tax Levy Proposal"

In July 2010, Flagler County had the second highest unemployment rate in the state of Florida at 15.6 percent unemployed.  The county is in desperate need to create opportunities that will spur job growth.

On the November 2 ballot, there is an "economic development tax levy" proposal, championed by Enterprise Flagler; supported by the Flagler County Chamber of Commerce and Associates, the Flagler Home Builders Association (HBA), and the Flagler County Association of Realtors.

If approved in the referendum, a new tax would be implemented in the amount of 25 cents per $1,000 of taxable property value for 10 years. It would cost the owner of a $150,000 home with a $50,000 homestead exemption, $25.00 per year.

The tax is expected to generate about $1.8 million per year for economic development; and is proposed to be in place for 10 years.

According to Enterprise Flagler there is a plan to spend 60% on infrastructure to prepare a site for a possible large industrial user at the county airport; 30% would go toward incentives and 10% for marketing.


Vince Ligouri is a Palm Coast resident.  He is active in civic, political, and economy related issues.

Mr. Ligouri spoke at last week's forum presented by the Palm Coast Civic Association.  He provided a counter perspective to the economic development referendum on the upcoming November ballot, that was put forth by Enterprise Flagler.

Palm Coast blog contributor Harriet Lewis interviewed Mr. Ligouri on his thoughts on the upcoming referendum, as they relate to an economic development proposal made by Enterprise Flagler.

Here is this video interview --enjoy:




Here are select quotes from Mr. Ligouri:

" Did you know that since 2002 Enterprise Flagler was given $3.4 Million.  I as a citizen say: "What have you done with that money?  How many jobs have you created?  Did you not realize then that you needed a building?"  So I question their utilization of funds and their direction."

" City of Palm Coast should be against Enterprise Flagler's Economic Development tax proposal, because they will be completely disenfranchised. I did not fight for 5 years to become a city to again become dependent on County Commissioners."

" I implore the citizens of the county to look into the facts, examine both times, and to make a decision. We do need job environment and job creation, but there is a better way to do it. "

Related Article -- Expert Opinion:

Strategies to Connect People to Policy:
Communicating Economic Development to Residents
By: Harriet Lewis, PhD

Related Article -- Enterprise Flagler's Pitch:

Greg Rawls of Enterprise Flagler:
"Vote Yes for Jobs"

Related Article -- FlaglerLive's Pierre Tristam:

Memo To Enterprise Flagler:
Why Your Tax Plan Is Fumbling
( and What To Do About It)

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